• Contemporary designers: well-known jewelers and beginners, creators of exclusive jewelry of the highest esthetical execution;
• History of jewelry art: how history affects the appearance of new styles and jewelry creation;
• Art in engineering (watchmaking).

The magazine offers jewelers to tell our readers how they create their handiworks and share their concepts and completeness in a philosophical sense, being the mediator between a jeweler and a reader. «MERLE BLANC» magazine pays special attention to its graphic design trying to make the readers feel everything in the most realistic way. All topics in the magazine are created with the participation of historians of arts and fashion, museum curators, jewelers and designers.